Today, IGaming occupies a leading position among the most popular verticals, offering unlimited earning opportunities. Traffic arbitrage in gambling is a method of monetizing Internet traffic, which is based on the use of various traffic sources to direct users to IGaming platforms in order to make a profit. As in any other area, IGaming arbitrage has its own terminology and slang, which is important to know for productive cooperation with affiliates.

We have made for you a selection of the main terms in IGaming arbitrage, which is important to study before starting work. We hope that this dictionary will become your faithful assistant – it will help you understand the basic concepts of the IGaming vertical at any convenient time.

Terms in English

➡️ Affiliate network is a platform that brings together advertisers and webmasters to implement affiliate programs and traffic arbitrage.

➡️ Churn Rate is the percentage of players who stop interacting with an IGaming brands. This indicator is calculated as the ratio of the number of abandoned users to the total number of active users.

➡️ Conversion Rate (CR) – an indicator that measures the percentage of players who registered on the IGaming website and made the first or repeat deposit.

➡️ CPA (Cost Per Action) – an advertising payment model in which payment is made for the user’s action (for example, registration or deposit).

➡️ CPA network , network is an intermediate link between advertisers and affiliates, where various offers from advertisers are presented. Its function is to ensure security and transparency of interaction between the parties, as well as guarantee compliance with the terms of cooperation.

➡️ CTR (Click-Through Rate) is an indicator reflecting the ratio of the number of clicks on an advertisement to the number of its impressions, expressed as a percentage.

➡️ EPC (Earnings Per Click) – the total income received from an advertising campaign, divided by the number of clicks (or transitions) made on advertising materials.

➡️ KPI (Key Performance Indicator) is a key performance indicator that is used to measure the effectiveness of certain activities or processes within a business or project. It helps determine how well goals and objectives are being achieved, as well as track progress and performance.

➡️ Lifetime Value (LTV) is an indicator of a player’s profitability over his entire IGaming brand activity, which takes into account the amount of his deposits and losses for all time. LTV helps the IGaming brand determine how valuable each player is and how much effort is worth putting into retaining them.

➡️ Retention Rate – The percentage of players who remain in the IGaming brand over a certain period of time. The higher the retention rate, the more attractive the IGaming brand is to players.

➡️ Return to Player – the percentage of player winnings to IGaming brand income. The higher the RTP, the more winnings players receive, and the lower the IGaming brand’s profit.

➡️ ROI (Return On Investment) is an indicator of investment efficiency, reflecting the ratio of profit to advertising costs.

Terms in Russian

➡️ Baseline (bBaseline) is the minimum bet amount that a player must place to be considered active. This term is used to define the minimum amount a player must bet in order to participate in a particular game. The baseline may vary depending on the type of game and the rules of a particular IGaming brand. This minimum bet plays an important role in ensuring the profitability of the IGaming brand and the balance of payments to arbitrageurs.

➡️ Bonushunter is a player who actively seeks and uses various bonuses and privileges provided by online IGaming brands or bookmakers. He specializes in maximizing his winnings using bonus offers and promotions.

➡️ Geotargeting – setting up an advertising campaign based on the geographic location of the target audience.

➡️ Skid is a large win in a IGaming game that significantly exceeds the usual prize payouts. This term is most often used in the context of playing slot machines, where the player can receive an unexpectedly large amount of money.

➡️ Traffic source – these are online resources on which the arbitrator places advertisements to attract visitors to the advertiser’s website. Such resources can be social networks, various websites, instant messengers and other platforms with active users.

➡️ Traffic – the flow of visitors moving to a website or page over a certain period of time.

➡️ Whale – very rich players with large bankrolls who can afford to risk large sums of money on each game. Whales often attract the attention of IGaming brands and other players with their large bets and can have a significant impact on gameplay. These can be both professional players and wealthy people who play for entertainment or status.

➡️ Conversion – the percentage of users who performed the desired action (for example, registration, deposit) to the total number visitors to a website or page.

➡️ Landing page is a web page created with the purpose of attracting visitors and encouraging them to take a specific action (for example, registration or purchase).

➡️ Ludoman is a person suffering from playing addiction.

➡️ Offer is an agreement between an advertiser and an affiliate, which defines the terms of cooperation and key information about how the company ready to cooperate with webmasters, including remuneration and other conditions.

​➡️ Free Spin is a bonus feature in IGaming brands that is provided to players for free spins without having to place a bet.

➡️ High roller is a player who regularly makes large bets in IGaming brands and can afford to risk large sums. High rollers often receive special privileges and bonuses from IGaming brands for their activity and high stakes.

We tried to cover all the basic terms and give the most detailed explanation of each so that the beginning of your journey in IGaming arbitrage is as smooth as possible. We hope that our dictionary will become your reliable guide in the world of gambling arbitrage, helping to resolve all questions and doubts that may arise along the way. Save it so you always have it at hand. We wish you high conversions, successful partnerships and stable growth in the field of IGaming arbitrage!

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