Comet is a new brand from the CatAffs affiliate program for the CIS GEO with innovative solutions in the field of player retention and interaction with them.

Comet is, in a sense, a gaming metaverse. The offer is focused on creating a unique multi-layered ecosystem where users can not only play, but also interact with each other in a broader social context, expressing their individuality.

How does the Comet brand differ from other brands?

One of the main features of the Kometa brand is cashback, which is available to players from the first level. This directly improves the LTV indicators of players and their retention. Such an experiment with providing a minimum cashback at the initial levels will definitely become a profitable feature for partners.

Another distinctive feature of the brand is its elite rewards: at the highest loyalty level, players get a chance to win a Mercedes-Benz G-Class.

Benefits for users:
• The opportunity to win a Geländewagen at the last loyalty level motivates users to actively participate in the game, keeping their interest high

• Exclusive prizes create a sense of uniqueness and elitism, which in turn increases player engagement

How does internal marketing affect player retention in online casinos?

In-app marketing aims to create a deeper and longer engagement with the platform. As such, it plays a key role in player retention, helping to build a strong emotional connection with the brand through personalization, loyalty, and creating a unique gaming experience.

Why Internal Marketing Is Essential:

• Increased engagement. By offering personalized bonuses, tournaments, and quests, internal marketing stimulates player activity, keeping them interested in the game and encouraging regular visits.

• Community building: Built-in social features like chats, avatars, and streaming help players feel like they are part of a community. This creates a positive experience and keeps them coming back.

• Loyalty programs: Loyalty programs and VIP clubs make players feel valued. This increases their loyalty to the casino and reduces the likelihood of switching to competitors.

• Feedback and service improvement. Internal marketing allows the casino to collect data on the behavior and preferences of players – this helps to better understand the audience and constantly improve the quality of services provided.

Thus, internal marketing not only retains existing players, but also increases their LTV for the casino, contributing to the long-term success of the online platform.
What was implemented in the Kometa brand to increase retention levels?

What was implemented in the Comet brand to increase retention levels?

Internal chat for players

A chat for players has been implemented, where users can set nicknames, communicate with each other, send text messages and emoji. The chat itself has moderators who monitor compliance with the rules of communication.

Personal avatars

When registering, players are provided with a standard avatar. In their personal account, users can choose and install one of 20 available avatars, allowing them to express their individuality.

Registration via social networks

The registration process on the platform is simplified by the ability to log in via social networks. Users can register via Google, VK or phone, which makes access to the platform quick and convenient.

Cashback from entry level

Cashback is available to players from the first level, and cashback of up to 20% of the amount of lost bets is also available. At the first level, cashback is 3%, and at the last level it increases to 20%. A gradual increase in cashback motivates players to actively participate in the game, daily cashback from level 8 allows users to compensate for part of their bets.

Super fast payouts, focus on high rollers and VIP players

Unlimited withdrawals from level 9 guarantee players instant receipt of winnings, which helps to strengthen trust and increase loyalty to the platform.

Generous loot boxes

Users can win up to 1,500,000 rubles in loot boxes. Large potential winnings create an additional incentive for active play and participation in various activities on the platform. A large prize pool significantly increases the motivation and involvement of players.

Special benefit for streaming partners: Streamer Wheel:

• Automation: Streamers can set up automatic control over the time intervals and frequency of the raffle wheel spins.

• Access Control: Streamers can either restrict participation in the broadcast to only their referrals, or make the giveaway available to all users.

• Notifications: The system automatically sends email notifications to referrals about upcoming draws.

• Improved UX: Improved user experience through flexible customization of giveaways, allowing streamers to tailor them to the needs of their audience.

Results: Why is it profitable for CatAffs partners to invest in the Comet brand?

The Kometa brand offers unique opportunities to attract quality traffic, increase player LTV and high retention rate. The implemented functionality and generous loyalty program with exclusive prizes create a high level of user engagement – this directly affects the increase in partner income. Thus, Kometa is an excellent choice for partners striving for maximum profit and successful attraction of the target audience.

It’s high time to start pouring into the clean base of the new brand! Become a CatAffs partner using the link or write to the manager if you have any questions.